Bombay June 22, 2022: In commemoration of World Environment Day and World Oceans Day, Reliance Games has developed a unique initiative to educate children and young people about the dangers of plastic. In support of the United Nations Environment Program (UNEP) Tide Turners Plastic Challenge, a global initiative that engages young people to tackle the problem of life-threatening plastic pollution in oceans, rivers and on land , Reliance Games will highlight the problems of plastic pollution in video games, a first for the studio.
Little Singham 2022, a runner game with over 50 million downloads, launches a new campaign educating players about the harmful effects of plastic pollution on the environment by incorporating new features where players collect plastic bottles and earn rewards. rewards. Discovery Kids’ most beloved show Little Singham has won hearts by becoming one of the top Indian IPs in the animation genre on TV since 2018. In no time, the character has spread its fun and frolics in the gaming sphere and replicated the success by leading the charts on Play Store too.
The “Little Singham” game also integrated the World Environment Day “Only One Earth” logo into the gameplay.
The Tide Turners youth program has been supported by the Scouting and Guiding movement around the world, engaging some 500,000 young people in over 30 countries.
Atul Bagai, who heads UNEP’s office in India, said: “Raising awareness among young people is key to addressing the triple global crises of climate, biodiversity loss and pollution. The gaming industry, with its wide scope, can play an important role in engaging young gamers in a fun way to fight plastic pollution by reducing, reusing and recycling plastics.
The collaboration is part of Playing for the Planet, launched in September 2019 during the UN Climate Summit, a UNEP initiative to help the gaming industry raise awareness of pressing environmental issues. Reliance Games/Zapak is one of the founding members along with Sony, Microsoft, Ubisoft and Supercell.
“Games have the ability to engage, inspire and capture children’s imaginations with these initiatives,” said Amit Khanduja, CEO of Reliance Entertainment – Digital. “The mobile games industry must take the lead in emerging markets to educate the next billion gamers coming online to lead the way in climate change.”
Uttam Pal Singh, Head of Discovery Kids, Warner Bros. Discovery said: “At Discovery Kids, we believe we can educate and excite children about environmental challenges and the impact of plastics on climate change through our flagship property, Little Singham. An inspiration to young children, Little Singham is brave, smart, responsible and honest. he is an agent of change, and there couldn’t be a better messenger to get that message out to children. We’re proud to partner with Reliance Games for something that requires serious action and is also in tune with the traits of our beloved character and the wider network.
About Reliance Games
Reliance Games is India’s leading gaming destination with over 500 million game downloads. Reliance Games and Zapak work closely with leading entertainment companies such as WWE, Cartoon Network, Paramount, Discovery Kids, etc. Singham, Little Krishna and many more, Zapak Players around the world experience endless excitement, achieve amazing high scores, challenge friends and participate in one of India’s biggest collection of games. Reliance Games and Zapak are the division of Reliance Entertainment Digital.
About Reliance Entertainment
Reliance Entertainment is one of India’s leading film and entertainment companies engaged in the creation and distribution of content across film, streaming, television, animation, gaming and digital platforms. Internationally, Reliance Entertainment has partnered with iconic film producer and director Steven Spielberg since 2009 in the formation of DreamWorks Studios and later Amblin Partners. This relationship has produced several hits, including The Post, a 2019 Golden Globe and Oscar-winning film, Green Book & 2020 Academy Award nominee and winner of the 1917 Golden Globes.
About the United Nations Environment Program (UNEP)
UNEP is the world’s leading voice on the environment. It provides leadership and encourages partnership in environmental protection by inspiring, informing and enabling nations and peoples to improve their quality of life without compromising that of future generations.